Post by account_disabled on Mar 6, 2024 5:57:16 GMT 1
inbound marketing pills The website of a B2B company should be the centerpiece of every inbound digital marketing activity. It is a point of reference for prospects and customers, just like the sales force, but unlike people who work in sales, the site is available twenty-four hours a day, seven days a week. In this new inbound marketing pill we will try to define the trends to follow to optimize the place that everyone - sooner or later in their purchasing journey - visits before deciding whether or not to get in touch with your company. Continue reading to find out more! Inbound marketing applied to b2b company sites As we said in the introduction, the website is the place chosen by potential customers to learn more about a company and evaluate at their own pace whether to interact or not. This is a crucial step, because if prospects do not perceive the desire to be listened to, understood and helped, it is very likely that they will immediately move on to the site of a competing company.
Even from the point of view of inbound marketing activities - which we Germany Phone Number remember are aimed at acquiring new leads and customers - the site is a crucial turning point: it must not be underestimated, nor forgotten once it has been put online or updated. Download the ebook How is an effective website made? Inbound marketing and content marketing are the essential strategies for having a company website that differentiates you from the competition. Without content capable of speaking to the hearts of customers, adequate storytelling and a design capable of creating an intuitive and pleasant user experience , it will be truly difficult to remain imprinted in the minds of visitors.
The worst thing that can happen to a buyer today? Finding yourself on a self-referential site that only talks about the company and the products or services offered, without ever addressing the most important people: the customers (whether potential or already acquired). How do you tell the company's story without being self-referential? It is essential to know your customers and offer them constantly updated content capable of answering their doubts and fueling their curiosity. To do this, you need to define (page by page): the points where you want to draw visitors' attention how they should feel while navigating what they should click which videos they should watch ...and make sure the path is clear.
Even from the point of view of inbound marketing activities - which we Germany Phone Number remember are aimed at acquiring new leads and customers - the site is a crucial turning point: it must not be underestimated, nor forgotten once it has been put online or updated. Download the ebook How is an effective website made? Inbound marketing and content marketing are the essential strategies for having a company website that differentiates you from the competition. Without content capable of speaking to the hearts of customers, adequate storytelling and a design capable of creating an intuitive and pleasant user experience , it will be truly difficult to remain imprinted in the minds of visitors.
The worst thing that can happen to a buyer today? Finding yourself on a self-referential site that only talks about the company and the products or services offered, without ever addressing the most important people: the customers (whether potential or already acquired). How do you tell the company's story without being self-referential? It is essential to know your customers and offer them constantly updated content capable of answering their doubts and fueling their curiosity. To do this, you need to define (page by page): the points where you want to draw visitors' attention how they should feel while navigating what they should click which videos they should watch ...and make sure the path is clear.