Post by account_disabled on Jan 6, 2024 10:41:56 GMT 1
'The richest country in the world', under this motto the Spanish Food brand has kicked off its most ambitious and emotional campaign to date by the Ministry of Agriculture, Fisheries and Food (MAPA). The campaign starts with a speech loaded with a message that aims to connect with the public by appealing to emotion , epic and pride in Spanish products. The first objective is to encourage the purchase and consumption of national products , in addition to supporting the sector's value chain in an environment as adverse as the current one. The second, to publicize the quality and great variety of agri-food , livestock and fishing products, as well as recognize the efforts of its professionals, as food producers that fill our pantries and give life to our kitchens. A project that arrives at a crucial moment, in which social commitment and a look at our productive fabric are essential. As support to increase notoriety and reach a wide variety of targets, we will have the support of personalities from various fields such as the world of fashion, sports, music, television and, of course, gastronomy.
The special collaboration of José Andrés, a world-renowned Spanish chef (included, for example, in the TIME list of the 100 most influential people in the World in 2018), stands out as the protagonist of the Phone Number List spot and ambassador of the campaign. The narrative of 'The richest country in the world', underlined both in the main spot and in the rest of the campaign elements, establishes an emotional analogy between the protagonist, the products, the gastronomy and the Spanish culinary landscapes. Under the umbrella of Brandelicious and El Ruso de Rocky The public entity has entrusted its campaign to the joint venture formed by Brandelicious , a marketing consultancy specialized in the agri-food sector, and El Ruso de Rocky , one of the most important creative agencies in our country. Two reference agencies that combine creative leadership and specialization in the sector . Together they have developed a strategy that ranges from multichannel creative campaigns to transmedia implementation in digital marketing, social media, communication, branded content, events and merchandising environments.
Building a multi-channel strategy, getting creative inspiration right, aligning ourselves with the perfect partners and getting the best possible ambassador... We achieved all this in the middle of confinement, a task as epic as it is exciting. The result has been worth it, we are very proud to support the agri-food sector in such an adverse context as the current one," comments Borja Beneyto, Co-founder and Managing Partner of Brandelicious. This main Spanish Food campaign will be complemented by six specific sub-campaigns that will be developed during 2020 and 2021 and will bring together different verticals such as origin, proximity, variety, seasonal products and quality, messages of enormous importance for the Ministry of Agriculture, Fisheries and Feeding. "Having the opportunity to work for Foods of Spain is a great source of pride for us, as it is a brand so close to the hearts of all of us," in the words of Paco Rodríguez, Founding Partner and CEO of Rocky's Russian. The campaign's amplification strategy covers different areas of action: from the multichannel creative campaign that premiered yesterday on television , to the multimedia implementation in OOH, press, radio and digital.
The special collaboration of José Andrés, a world-renowned Spanish chef (included, for example, in the TIME list of the 100 most influential people in the World in 2018), stands out as the protagonist of the Phone Number List spot and ambassador of the campaign. The narrative of 'The richest country in the world', underlined both in the main spot and in the rest of the campaign elements, establishes an emotional analogy between the protagonist, the products, the gastronomy and the Spanish culinary landscapes. Under the umbrella of Brandelicious and El Ruso de Rocky The public entity has entrusted its campaign to the joint venture formed by Brandelicious , a marketing consultancy specialized in the agri-food sector, and El Ruso de Rocky , one of the most important creative agencies in our country. Two reference agencies that combine creative leadership and specialization in the sector . Together they have developed a strategy that ranges from multichannel creative campaigns to transmedia implementation in digital marketing, social media, communication, branded content, events and merchandising environments.
Building a multi-channel strategy, getting creative inspiration right, aligning ourselves with the perfect partners and getting the best possible ambassador... We achieved all this in the middle of confinement, a task as epic as it is exciting. The result has been worth it, we are very proud to support the agri-food sector in such an adverse context as the current one," comments Borja Beneyto, Co-founder and Managing Partner of Brandelicious. This main Spanish Food campaign will be complemented by six specific sub-campaigns that will be developed during 2020 and 2021 and will bring together different verticals such as origin, proximity, variety, seasonal products and quality, messages of enormous importance for the Ministry of Agriculture, Fisheries and Feeding. "Having the opportunity to work for Foods of Spain is a great source of pride for us, as it is a brand so close to the hearts of all of us," in the words of Paco Rodríguez, Founding Partner and CEO of Rocky's Russian. The campaign's amplification strategy covers different areas of action: from the multichannel creative campaign that premiered yesterday on television , to the multimedia implementation in OOH, press, radio and digital.